TrackAff Terms of Service
Effective date: 6 August 2026 · Version 2.2 · TrackAff is operated by AVDA LTD
1. Agreement
These Terms of Service (“Terms”) are a binding agreement between AVDA LTD, a company registered in England and Wales (Company number: 16966342, registered office: 20 Wenlock Road, London, England, N1 7GU) (“TrackAff”, “we”, “us”) and the business or individual registering for or using the Service (“Customer”, “you”). By creating an account or using the Service you accept these Terms. If you accept on behalf of a company, you confirm you have authority to bind it.
2. Definitions
3. The Service
TrackAff provides tracking infrastructure: it captures lead submissions on hosted opt-in pages, stores them in your dashboard, transmits conversion events to Meta on your instruction (automatically or by your manual approval), and optionally delivers lead records to endpoints you configure. Every plan includes unlimited lead submissions per Connection. TrackAff is an independent product and is not affiliated with, endorsed by, or sponsored by Meta.
4. Eligibility and Account
The Service is for business use. You must provide accurate registration information, keep your credentials secure, and are responsible for all activity under your account. You must hold the rights to any Pixel ID, System Access Token, ad account, domain, and branding you connect to the Service.
5. Free Trial
New customers receive a 14-day free trial with full feature access, limited to one Connection. A valid payment method is required to start the trial. On day 11 we email you the exact amount and date of your first charge. Unless you cancel before the trial ends, your payment method is automatically charged on day 14 for your active Connections, and your paid subscription begins. You can cancel at any time during the trial from your billing portal in one click, in which case no charge is made.
6. Fees and Billing
Pricing model. Subscription fees are charged per Connection on a graduated basis as published at trackaff.io/pricing. Each Connection is priced according to the bracket it falls into; adding a Connection adds only that Connection’s price. Monthly and annual billing are available; annual billing is discounted as shown on the pricing page.
Authorisation of recurring payments. By starting a subscription you authorise TrackAff, through our payment processor Stripe, to charge your payment method the applicable fees on a recurring basis — on day 14 for the first charge, and thereafter at each monthly or annual renewal — until you cancel. You confirm you are authorised to use the payment method provided.
Adding Connections. New Connections are billed immediately on a prorated basis for the remainder of the current billing period.
Removing Connections. Connection removals take effect at your next billing date. Removed Connections may be deactivated immediately, but no mid-cycle credits or refunds are issued for the current period.
Liability for fees regardless of usage. Your subscription fee is due for each billing period based on the number of Connections on your account, irrespective of your actual use of the Service. You remain liable for the fee whether or not your Connections are actively sending data; whether or not your opt-in pages receive submissions; whether you have paused, stopped, or reduced your advertising; and whether your Meta pixel, ad account, or business assets are active, paused, restricted, or banned by Meta. The Service is made available to you for the period you subscribe to; non-use does not reduce or waive the fee.
Self-serve limit. Self-serve subscriptions cover up to 20 Connections. Requirements above 20 Connections are provided under individually agreed terms — contact sales@trackaff.io.
Promotional codes. Promotional discounts, where offered, are percentage-based, apply to monthly billing only, are limited to first-time customers, and are subject to the specific terms stated when issued. One promotional discount may be active per subscription.
Taxes. Fees are exclusive of applicable taxes (including VAT and sales taxes), which are calculated and added at checkout where required. Where you are required to provide a VAT identification number for exemption or reverse-charge treatment, you are responsible for entering it accurately.
Payment failures. If a renewal payment fails, we will retry it and notify you. Continued failure may result in suspension of the account until payment is made. Your data is preserved during suspension in accordance with the Privacy Policy.
7. Refunds, Cancellation, and Disputes
Charges are non-refundable. You may cancel your subscription at any time from your billing portal; cancellation takes effect at the end of the current billing period (monthly or annual), and you retain access until then. The 14-day trial, the day-11 charge notification, and one-click cancellation exist so that no charge should ever come as a surprise.
Billing questions and chargebacks. If you believe you have been charged in error, contact us at sales@trackaff.io before disputing the charge with your bank or card issuer, and we will investigate and resolve legitimate billing errors promptly. Initiating a chargeback or payment dispute for a charge that is valid under these Terms (including fees for a subscription you did not cancel, or for periods during which you did not use the Service) is a breach of these Terms. We reserve the right to contest such chargebacks with evidence of your agreement to these Terms and your use of the Service, to suspend accounts with pending or unwarranted disputes, and to recover associated costs.
8. Customer Responsibilities
You are responsible for your use of the Service and for your advertising. In particular, you agree to:
9. Data Protection
For Lead Data, you are the data controller and TrackAff is your data processor. We process Lead Data only on your documented instructions as expressed through your configuration of the Service, as described in our Privacy Policy at trackaff.io/privacy-policy. Personal identifiers are SHA-256 hashed before transmission to Meta. A Data Processing Agreement incorporating the UK and EU standard contractual provisions is available on request at sales@trackaff.io and forms part of these Terms where executed.
10. Acceptable Use
You must not: attempt to probe, breach, or circumvent the Service’s security; interfere with its operation or other customers’ use; reverse engineer the platform except as permitted by law; use the Service to store or transmit malware; misrepresent your identity or the origin of events transmitted through the Service; or resell access to the Service except through the white-label features it provides for serving your own clients. We may suspend accounts that create abnormal load or risk to the platform, acting reasonably and with notice where practicable.
11. Meta and Third-Party Platforms
Our integration with Meta’s Conversions API operates in accordance with Meta’s Business Tools Terms and Meta’s Commercial Terms for the use of Business Tools. That said, the usefulness of the Service depends on third-party platforms we do not control. TrackAff does not guarantee, and accepts no liability for: the performance of your advertising campaigns; Event Match Quality scores or attribution outcomes; decisions taken by Meta in respect of your pixels, ad accounts, or business assets, including restrictions or bans; or changes to Meta’s APIs, policies, or scoring methodologies. We will use reasonable efforts to adapt the Service to material API changes.
12. Intellectual Property
TrackAff and its licensors own all rights in the platform, software, and documentation. You own your data, branding, and content, and grant us a limited licence to host and process them solely to provide the Service. Feedback you provide may be used to improve the Service without obligation.
13. Availability
We aim for high availability but the Service is provided without an uptime guarantee or service-level agreement. We may perform maintenance, with advance notice where reasonably practicable for planned work affecting availability.
14. Suspension and Termination
You may close your account at any time. We may suspend or terminate your account for material breach of these Terms, non-payment, unlawful use, or risk to the platform or other customers; where the issue is remediable we will give you notice and a reasonable opportunity to remedy it first. On account closure, your access ends, and Lead Data is deleted within 30 days in accordance with the Privacy Policy. Sections that by their nature should survive termination (including fees owed, liability limits, and governing law) survive.
15. Disclaimers
The Service is provided “as is” and “as available”. To the maximum extent permitted by law, we exclude all implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. Nothing in these Terms excludes liability that cannot be excluded by law, including for death or personal injury caused by negligence, or for fraud.
16. Limitation of Liability
To the maximum extent permitted by law: neither party is liable for indirect, incidental, special, or consequential losses, loss of profits, revenue, data, or goodwill; and TrackAff’s total aggregate liability arising out of or in connection with the Service in any 12-month period is limited to the fees you paid to us in that period.
17. Indemnity
You will indemnify TrackAff against third-party claims, fines, and reasonable costs arising from your advertising, your breach of Section 8 (Customer Responsibilities), or your unlawful processing of Lead Data, except to the extent caused by our breach of these Terms.
18. Changes
We may update these Terms and the Service over time. Material changes to the Terms will be notified by email or in-app notice at least 14 days before taking effect; continued use after the effective date constitutes acceptance. Pricing changes never apply retroactively to a billing period already paid.
19. General
These Terms, together with the Privacy Policy and any executed Data Processing Agreement, are the entire agreement between us regarding the Service. If any provision is found unenforceable, the remainder continues in force. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Failure to enforce a provision is not a waiver.
20. Governing Law and Jurisdiction
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over disputes arising out of or in connection with these Terms, except that either party may seek injunctive relief in any competent court.
21. Contact
AVDA LTD, 20 Wenlock Road, London, England, N1 7GU, United Kingdom. Email: sales@trackaff.io.
